My apologies for the confusion caused by the messages about Warc over the last few days.
We have now received the following email from Warc:
We have received a substantial amount of feedback from Universities about the changes made on Monday 15th March to the log-ins required for accessing warc.com.
We conducted a review yesterday and have concluded that the benefits of the new system are outweighed by the inconvenience of an extra stage in the login process.
Today March 17th we have reverted to the previous IP/HTTP Referrer/Athens authentication methods. Personalised logins will be discontinued for our University Clients who favour IP/HTTP Referrer/Athens access methods from their internal access points.
We sincerely regret any inconvenience caused by the introduction of the personalised login system and any shortcomings in our communication of it. The change was well-intentioned. We believed that the personalised logins would provide a level of customisation and functionality that you would value. Our other clients have welcomed the use of personalised access.
We recognise that with the volume of students and sources available, the extra hurdle is inconvenient and does not complement how the Academic community uses such online resources on a daily basis.
Once again please accept our apologies. Both my team and I look forward to continue working with you and your university in the years ahead.
To confirm – you will not be asked to register for access to Warc.
Logging in via the University Portal, you should be able to access all Warc content without any additional registration. I would like to thank Warc for removing this barrier to student access.
Warc includes case studies, best practice papers and advertising campaigns relating to advertising, marketing and market research. Articles come from a wide range of sources, including Admap and the International Journal of Advertising.
Paul Stainthorp
Electronic Resources Librarian
